Andis believes creativity makes the world a better place and takes pride in developing tools and educational resources that help everyone create their way. Front and center of the brand’s new positioning and look is the empowered creator.
“Andis has always been a passionate advocate for the creatives and visionaries in the world, as well as those solving practical challenges with our tools at home. Now, with our elevated brand experience and striking new look, we are focusing on what matters most to our company – our community of creators,” said Co-CEO Matt Andis.
Andis is reimagining the end-to-end brand experience and introduces a new positioning as a lifestyle brand that empowers creativity within.
“Our new brand identity celebrates a new generation of creators,” said Angie Vlasaty Peterson, Andis Company’s Director of Branding. “The stories of customers using our tools to express their creativity has always been our motivation to innovate, and we are excited to showcase their inspiration and passion with our new look. What matters most is the artistic journey our users embark upon with their Andis tools – creating in the manner they prefer – an idea central to our new tagline, “Create Your Way.”
Take a look at their new website and be inspired by dozens of creators featured for their artistic expression.
And do check their manifesto video: